Whether your car needs mufflers, brakes, a general repair or maintenance, True Centre can help you out. Ron Brouwer, proprietor of True-Centre Muffler & Brakes in Fergus for already 2.5 years, is quick to point out that his company is more than just mufflers and brakes, and that they offer complete car care.
A lot has happened since he took ownership of the company previously owned by Gerry VanGrootheest. Business has been good, and he is thankful for the great deal of word-of-mouth advertising he is getting from satisfied customers. Ron and his team of skilled, trained technicians work hard in order to help the public with their automotive needs and making the customer happy. This means keeping an eye on many aspects of the customer’s experience, including clean waiting rooms and washrooms – making sure that the shop is inviting to men and women alike.
Realizing that word-of-mouth alone is not enough, Ron tries to reach his (potential) customers in multiple ways. A new locally (using local suppliers as much as possible is important for Ron) developed sign alongside Highway 6, with a new logo, is used to capitalize on True-Centre’s excellent location on Tower Street. True-Centre also advertises in several local publications, like the Wellington Advertiser, Fergus Elora News Express, Smile & Save, FergusEloraCoupons.com (follow the link to find True-Centre’s January-June 2009 coupons) and the Booster. A company needs to be visible many different ways in order to acquire and maintain customers.
Most of his customers are from Fergus and Elora. The fact that this area is slated for growth is being perceived as a positive aspect for business, offering new opportunities. However, managing growth is not always easy. Finding new qualified technicians to deliver a quality service has proven to be a hurdle, where advertising in local papers may not necessarily deliver the desired results. Casting a wider net by placing ads in The Record, Guelph Mercury and Workopolis.com, seems to be more effective. Ron points out that this is an industry-wide challenge, and he would welcome targeted tax credits in order to get more students interested in becoming a qualified technician.
Time permitting Ron would like to use the Internet more often as a marketing tool, but between running his business, managing his staff and enjoying his precious family time, there is little time left to work on a website. Balancing work with family life is a top priority for Ron, and I commend him for it.
For True-Centre, one of the benefits of being a member of the Centre Wellington Chamber of Commerce has been discounted rates for using the debit and credit card machines of TD Canada Trust. Unfortunately, other benefits such as networking are underutilized right now, as there is little time to get away from the shop as a small business owner.
Ron welcomes you to check out his auto care centre, conveniently located on 825 Tower Street South in Fergus – across from Zehrs.
Contact information True Centre Muffler and Brakes
825 Tower St. S.
Owner/Operator: Ron Brouwer